How to Brand Yourself


Branding is The process involved in creating a unique name and image for an entity in the audience’s mind, mainly through different sorts of campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains a loyal audience. As branding is pretty crucial in everyone’s life, everyone works differently on this specific…

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Beijing | China : History & Best City Attractions


Beijing, China’s massive capital, has a history that goes back more than 3000 years. Yet it is known as much for its modern architecture as its ancient sites such as the grand Forbidden City complex, the imperial palace during the Ming and Qing dynasties. Nearby, the massive Tiananmen Square pedestrian plaza is the site of Mao Zedong’s mausoleum and the National…

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Morocco: The Land Of Colour


Morocco: The Land Of Colour By: Ekaterina Kalugina | Facebook: yiichko | Instagram: Yiichko Bio: MA Transcultural Studies student at Heidelberg University. Driven by the desire to create something of a lasting beauty. Last summer I’ve spent five weeks in Morocco as a part of a voluntary project. The main goal was to address the cultural stereotypes of the Arab people and…

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Great Wall of China: Greatness & History Combined


The Great Wall of China is the longest man-made structure in the world. Traversing the northern part of the country, what was once a huge military line of defense has now become a unique world heritage site and a symbol of China. The Chinese name of the wall is pronounced “wàn lǐ cháng chéng” which literally translates to “The Long…

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Self-Development: Essential Rules to Enjoy Life


Happiness is often defined as the state of experiencing frequent positive emotions, such as joy, interest, and pride, and infrequent (though not absent) negative emotions, such as sadness, anxiety, and anger.  A variety of biological, psychological, economic, religious and philosophical approaches have striven to define happiness and identify its sources. However, it is easy to define it. When it comes…

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